Beacon Media + Marketing Announces New Vision, Clearer Focus, and Strategic Leadership Direction
One of the biggest updates is the departure of Jennifer Christensen, Beacon’s co-founder, who is pursuing her passion for supporting Alaska’s nonprofit and faith-based sectors. Her transition marks the close of an incredible 13-year partnership, and the team at Beacon is celebrating her next chapter with support and gratitude.
This shift has sparked a purposeful reset. The leadership team has taken the opportunity to re-express Beacon’s mission and vision—refining not what the company does, but why it exists. A renewed focus on values-driven strategy, AI integration, and deeper human connection is shaping what’s next.
Key Initiatives Unveiled:
• Renewed Mission + Vision: A new, simplified internal compass has been rolled out to guide communication, decision-making, and client service at every level.
• Niche Specialization: Beacon is doubling down on behavioral and mental health marketing, focusing exclusively on clients in this space with 10+ providers or multi-location operations. Former service verticals such as med spas, functional medicine, and dental are being sunset.
• National Growth: Following the successful launch of a new Nashville office, Beacon is exploring other regional expansions to enhance client connection across the country.
• AI-Powered, Human-Led Strategy: While AI tools are transforming the marketing landscape, Beacon continues to prioritize expert oversight, personalization, and values-driven storytelling to ensure that automation serves—rather than replaces—the human touch.
Adrienne and Ken emphasized that this next era of Beacon is built on a strong foundation: nearly 25 years of digital marketing evolution, resilience through change, and a steadfast belief in the power of small business. As Adrienne described, “Marketing is about connection. Everything we’re building is meant to deepen, not dilute, that human bond.”
With a clear vision and aligned team, Beacon Media + Marketing is poised to lead with strategy, heart, and innovation through the next wave of marketing transformation.
About Beacon Media + Marketing
Beacon Media + Marketing is a values-driven digital marketing agency specializing in behavioral and mental health marketing. The agency partners with mission-driven businesses across the country to deliver strategy-first digital campaigns powered by both technology and empathy.
Adrienne Wilkerson
Beacon Media + Marketing
+1 775-824-5626
email us here
Legal Disclaimer:
EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
