MobiLoud forecasts $47.3 billion in U.S. Cyber Week sales

MobiLoud expects U.S. shoppers to spend $47.3 billion online during Cyber Week 2026, with Cyber Monday alone topping $15.2 billion. The forecast points to another record holiday shopping stretch, even as growth slows from the past three years and spending shifts further to mobile.

Why it matters: - MobiLoud’s forecast suggests Cyber Week 2026 will set a new U.S. online sales record even as growth cools. - The company expects consumers to keep concentrating spending into the biggest discount days, despite tighter household budgets. - More sales are moving to smartphones, which reinforces mobile as a primary checkout channel for ecommerce brands.

What happened: - MobiLoud projected that U.S. shoppers will spend $47.3 billion online during Cyber Week 2026, covering the five days from Thanksgiving on Nov. 26 through Cyber Monday on Nov. 30. - The forecast is part of MobiLoud’s annual BFCM Report on Black Friday and Cyber Monday trends. - The company said Cyber Week sales would rise 7% from last year’s record $44.2 billion. - MobiLoud forecast $15.2 billion in Cyber Monday sales. - The company expects Black Friday online sales to reach a record $12.8 billion, up 8.5%. - Thanksgiving Day is expected to hit a new high of $6.8 billion in online sales. - Worldwide, MobiLoud expects Cyber Week online sales to reach a record $357 billion, up 6%. - In the U.S., MobiLoud expects about 205 million people to shop over Thanksgiving weekend, in stores or online.

The details: - MobiLoud expects 57.5% of online holiday sales to happen on smartphones, up from 56.4% last year. - On Thanksgiving Day 2025, mobile accounted for more than 60% of online sales for the first time. - MobiLoud said mobile-first consumer behavior has risen steadily as mobile storefronts have improved. - Shopify merchants are projected to sell $18.7 billion over the BFCM weekend, up 28%. - MobiLoud said Shopify merchants grew sales 32% in the second quarter of 2026. - Online and other non-store retail sales rose 9.9% in August, according to the U.S. Census Bureau. - Gas costs are 43% higher than a year ago. - Wages are rising more slowly than prices. - Consumer sentiment has fallen 13% over the past year. - The Federal Reserve raised interest rates in September. - Goods prices are barely rising, and retailers such as Walmart are passing tariff refunds into lower prices. - MobiLoud said those budget pressures could push more spending into major discount periods. - MobiLoud said its forecast model starts with each measure’s growth over the past three years and then adjusts for current conditions. - Adobe also predicts $47.5 billion in U.S. online sales over Cyber Week 2026. - The full report is available in the Reports Hub on MobiLoud’s website.

Between the lines: - The forecast reflects a market that is still expanding, but at a slower pace than the last three years. - Strong mobile usage suggests ecommerce brands that optimize for phones may capture a larger share of holiday demand. - Independent brands and Shopify merchants appear to be taking more share from larger retailers as direct-to-brand shopping and AI search tools change how consumers discover products.

What's next: - Cyber Week 2026 will test whether record holiday demand can hold up even as consumer budgets stay under pressure. - Mobile share will remain a key indicator to watch as shoppers move between phones, laptops and in-store purchases. - MobiLoud’s report and competing forecasts from Adobe will shape expectations heading into the holiday shopping season.

The bottom line: - MobiLoud sees another record Cyber Week, but the bigger story is not acceleration — it is steady growth, more mobile shopping and a stronger role for independent brands.